Joshua has always loved bugs. This became imminently clear to him in college when he was studying animation and noticed that all of his projects related to insects. On a lark, he decided to start mounting and displaying beautiful bugs in shadow boxes. He loved the results and kept refining his product. A few years later he was ready to sell his products through brick-and-mortar retailers and launch The Green Beetle Shop, an online boutique with all his buggy beautiful products.